Successful products aren't built by executing more ideas, they're built by pursuing the right ones. In this keynote, Dan Olsen explores how leading product teams identify high-impact opportunities, validate customer needs, and prioritize initiatives that move them closer to product-market fit. You'll leave with practical frameworks for making smarter product investments and avoiding costly bets that don't deliver value. Key takeaways - Identify the highest-value customer problems worth solving. - Validate opportunities before committing engineering resources. - Prioritize initiatives using evidence instead of opinion. - Increase confidence in your product strategy and roadmap.