We all know that most new product initiatives fail. A big reason why is because the team was focused on the solution they were building and weren’t as clear on the customer problem they were solving. In this talk, Dan Olsen will share advice from his bestselling product book The Lean Product Playbook on how to understand and define customer problems before you start building. Once you have a well-defined problem space, the next question is: How do we prioritize the different opportunities we could pursue? To answer this question, Dan will share his powerful but easy to use Importance vs. Satisfaction framework, which will help your team prioritize the opportunities that will create the most value for your customers. Dan will illustrate his frameworks with real world examples and case studies. Come learn how to increase your odds of product success.

Join us for an exclusive opportunity to engage in interactive roundtable discussions. One of our expert speakers will lead each discussion giving you a chance to deep dive into your chosen topic with our star-studded lineup and your fellow attendees. Discover fresh insights, explore best practices, and forge valuable connections with peers who share your passion for driving innovation and growth. In these highly structured sessions, you'll have the chance to tackle your most pressing challenges head-on, celebrate recent successes, and engage in dynamic conversations with like-minded product leaders. Topics: 1. Stacie: Leading Product-Led Change: Managing Resistance and Driving Adoption 2. Sanjeev: Developing a Product-First Mindset: From Idea to Execution 3.Rosaalie: Empowering Women in Product: Overcoming Challenges and Building Success 4. Joe: The Role of Product in Driving Business Strategy 5. Dan: Building a Product-Led Culture: Best Practices for Creating a Growth Mindset 6. Uday: Measuring the ROI of Generative AI