Director, Product Management
Salesforce
Lavina Hasija is a Director of Product Management at Salesforce, where she focuses on AI-powered workflow automation and agent observability for SMBs. Across leadership roles at Salesforce, Meta, Amazon, and as a startup founder, she has built and scaled 0→1 products spanning generative AI, creator tools, marketplace compliance, workflow automation, and customer experience.
Known for translating emerging AI capabilities into products customers actually adopt, Lavina has led initiatives ranging from creator support products for Facebook and Instagram to large-scale marketplace and fulfillment products at Amazon generating hundreds of millions in annual revenue. She brings a strong perspective on balancing rapid experimentation with meaningful customer value, operational readiness, and long-term product strategy.
Alongside her product leadership work, Lavina actively coaches product managers on product thinking, leadership, and career growth, having mentored more than 300 PMs globally.