What if the secrets to hyper-growth, unparalleled engagement, and sticky retention lay hidden in the dynamic world of video games? This session argues that gaming represents the ultimate product-led model, offering invaluable lessons for Product Managers across all industries. We'll explore why games are the most extreme test case for retention, engagement, and monetization, constantly innovating to capture and hold the attention of hundreds of millions of players. Delve into the core mechanics that drive daily and monthly active users (DAU/MAU) in gaming, such as progression systems, scarcity principles, and sophisticated live-operations strategies. Discover how these seemingly game-specific tactics can be adapted and applied to enhance user experience, drive adoption, and optimize monetization in B2B SaaS, e-commerce, fintech, and beyond. We'll illustrate these concepts with real-world examples from industry giants like Zynga and Monumental, as well as successful IP-led games (Disney, Nickelodeon), demonstrating how the principles of play can unlock unprecedented product success in any domain.