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Pooja
Deshmukh
Director of Platform Product Management
Zscaler
Recognized as "Woman of Influence at Zscaler", she has been instrumental in setting vision, building multi-year strategies, and leading the execution of strategic initiatives pre and post-IPO to expand Zscaler’s Total Addressable Market (TAM). Her key achievements include building and leading the Zscaler Data Protection business from inception to over 10% of Zscaler's Annual Recurring Revenue (ARR) within three years of launch, and introducing Zscaler’s Private Application Protection offering to extend platform value proposition. Currently, she leads a new investment area called Zero Trust Automation, that enables non-human entities to efficiently operationalize the Zscaler platform. Before moving to product management, she spent a decade in R&D engineering in information security & cybersecurity across Symantec, Vontu & BindView. She holds a Master's in Computer Science from USC, Los Angeles, CA, and a Bachelor's in Information Technology from COEP, Pune, India.
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17 September 2025 11:15 - 12:00
Panel: Beyond the basics: Architecting next-level product-led growth
Traditional adoption metrics are no longer sufficient. This session delves into the advanced strategies for engineering product-led growth that drive exponential value. We'll explore how to move beyond basic user onboarding to create self-sustaining growth loops, focusing on deep engagement, value realization, and long-term advocacy. Attendees will learn how to architect product experiences that inherently fuel expansion and revenue.