Product leadership has evolved beyond customer-facing features to include the infrastructure products that power entire enterprises. These internal products determine whether organizations can scale, innovate, and compete effectively in data-driven markets. In this session, Head of Enterprise Data Products at American Express, Purvi Shah will explore the importance of developing technical infrastructure products that fuel autonomous quality management, real-time decision making, and predictive analytics. With her experience leading the development of Qalibrate—Amex's patented AI-powered data quality suite—she'll explore how to position data infrastructure as a product differentiator, navigate the build-vs-buy dilemma, and create self-service capabilities that empower teams while maintaining governance. She will also discuss common pitfalls when productizing internal tools and share a framework for prioritizing infrastructure investments that directly impact customer experience and business outcomes, including how to scale from monitoring select critical elements to comprehensive enterprise-wide data governance, build scalable products for structured and unstructured data, and create infrastructure that accelerates innovation across all business units.