In today's product-led landscape, influence isn't just a leadership trait—it's a fundamental skill for every product professional. Whether you're advocating for a new feature, aligning stakeholders on a roadmap, or inspiring your team, your ability to persuade is paramount to success. This session dives deep into the art and science of influence, offering actionable strategies to help you become a master persuader. We'll explore key psychological principles that drive decision-making, discuss techniques for building trust and credibility, and provide practical frameworks for crafting compelling arguments that resonate with diverse audiences. Learn how to navigate complex organizational dynamics, overcome resistance, and champion your product vision effectively, ultimately accelerating your career and driving product impact.