In a world obsessed with speed, automation, and shipping faster, many products are becoming functionally impressive — but emotionally forgettable. So what actually makes people connect with a product? Drawing from experience at Microsoft, Spotify, and across 0-to-1 product initiatives, Yan Liu explores how modern product teams can design experiences that feel intuitive, expressive, and genuinely engaging for users — not just optimized for metrics. Rather than focusing purely on tools or trends, this session examines the evolving relationship between product thinking, design systems, growth, and user behavior. Attendees will leave with practical ways to build products that not only perform well — but create lasting user connection.