For years, product-led growth has focused on acquisition, activation, and self-service adoption. But as markets mature and customer acquisition costs rise, the biggest growth opportunities lie beyond the first conversion. Today's leading product organizations are shifting their focus toward expansion, monetization, and customer value creation across the entire lifecycle. In this session, we'll explore how product teams can turn engagement into revenue by creating experiences that drive deeper adoption, encourage expansion, and strengthen customer relationships over time. From pricing and packaging strategies to product-led sales motions and cross-functional partnerships, discover how modern growth teams are building sustainable revenue engines long after the initial signup.