Anubhav Rohatgi is a product leader with over 20 years of experience driving innovation in AI-powered creative tools. As Senior Director of Product Management at Adobe, he leads the development of Firefly Enterprise Experiences, building AI-driven solutions that accelerate creative production for enterprises. Previously, he led Digital Care and Enablement, driving product adoption for millions of users across Adobe’s $16B+ Digital Media business. His team supported 100+ releases across 50+ products, creating content that attracts 500M+ visits annually.