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Product-Led Summit
Seattle
The playbook for product-led growth just got rewritten by AI. Are you ahead of it or behind it?
Learn how product leaders from Microsoft, Amazon, Salesforce and more are rebuilding their growth engines, from activation, conversion, and expansion — and leave with the frameworks to do the same.
Secure your
early bird discount
Join 100+ product pros from freemium, free trial, and PLG-in-enterprise companies and finally talk to someone who's solved your exact activation/conversion/retention problem.
Walk away from the summit able to:
➔ Improve activation rates using proven onboarding sequences.
➔ Increase free-to-paid conversion by measurable percentage points with experimentation frameworks that actually work.
➔ Build AI features users will upgrade for (not just try once and abandon).
A snapshot of
our speakers...
What you’ll get
out of the summit
➔ Beat your competition: While others debug low activation rates, you’ll be implementing advanced frameworks for AI-native PLG with features that fuel user adoption.
➔ Access the ultimate operator network: Connect with growth PMs who’ve already hit, and overcome, the expansion and self-serve challenges you’re facing.
➔ Swap theory for tactical reality: Get advice for the dashboards, onboarding flows, and pricing templates you need to transform your product into a growth flywheel.
What our
attendees say...
Agenda
at a glance
Move beyond AI as a feature — build products where intelligence is the core engine.
AI-native product strategy
Product Marketing Manager
Rethink growth loops, activation metrics and monetisation for a world where AI delivers value.
PLG in the AI era
Product Marketing Manager
Cut through the vendor noise and make smarter calls on what to build, buy or borrow.
Build vs. buy decisions
Product Marketing Manager
Learn how the best AI-era product teams build trust signals, manage fraud risk, and stay ahead of compliance without killing velocity.
Trust, fraud & compliance
Product Marketing Manager
The PM job has changed. Get practical frameworks for leading product in a world of AI leverage, compressed team size, and infinite delegation.
The evolving PM role
Product Marketing Manager
Roll up your sleeves — from rapid prototyping, an agile mindset showdown, to premortems, leave with tools you can use Monday.
Workshops to level up
Product Marketing Manager
Our Stats
25+
Speakers
100+
Attendees
80%
Senior management
75+
Companies
Join the summit and
discover how to...
Break the cycle
Step away from the daily grind. Get the insights you need to stay ahead of the competition and keep up-to-date with key industry trends.
Collaborate
Whether you’re looking for a mentor or your next hire, bring your team, expand your network, and build lasting connections within the community.
Spark new ideas
Share ideas, solve challenging problems, and trade perspectives with fellow product leaders.
Download
your brochure
Get an in-depth breakdown of what you can expect from the summit, download your brochure today.
Know you want to join us but need a little help getting budget sign-off? Don’t worry, we’ve done the hard work for you, use our customizable Convince the Boss letter to accelerate your approval process.
Executive
summary
A community of senior decision-makers
The world’s most innovative companies
100+ attendees
Take a look at our past summits
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Elevate your team's
PLG game
Want to bring your team or join us as a group? Don't miss out on our best possible group rates! Chat with Ryan to secure your spot.
More events in
Seattle
Check out our
summit series...
Interested in more than one summit? Speak to our team.
Got a question?
Speak to the team
Want to discuss large group discounts, or just find out more about the summit? We're a friendly bunch - get in touch.