Product-led growth depends on signals that drive activation and conversion. But which signals actually matter? This session explores how verified behavioral signals outperform self-reported data in creating product-qualified leads at scale. Drawing from experience building trust and verification systems for professional platforms, you'll learn the three-pillar framework for signal design: Authenticity (is this real?), Credibility (does this matter?), and Discoverability (can customers find this?). Whether you're building freemium, trial-based, or PLG-in-enterprise products, you'll leave with tactical frameworks for turning user activity into trusted signals that accelerate growth.