In a product-led organization, data truly is the new sales currency. Join our expert panel as we delve into the transformative power of product usage data. We'll explore how leading companies are harnessing this wealth of information to identify high-potential leads, deeply understand customer behavior, and craft hyper-personalized sales interactions. Our panelists will discuss the cutting-edge tools and techniques that empower sales teams to become strategic advisors, leveraging product insights to drive customer success and accelerate revenue growth. Expect a dynamic conversation covering: - Identifying and prioritizing key product usage metrics. - Integrating product data with existing sales and marketing systems. - Empowering sales teams with actionable product insights. - Building a culture of data-driven decision-making in sales. - Real-world examples of successful product data implementation. This session is designed to provide practical takeaways and spark insightful discussions on how to transform your sales approach from reactive to proactive, powered by the intelligence of your product. Bring your questions and be ready to engage with the future of data-driven sales in a PLG world

APIs have become essential in today’s interconnected digital economy, enabling businesses to integrate, share data, and expand their reach. They are no longer just technical tools but strategic enablers, driving significant value. As the global economy shifts toward integration and AI, firms that leverage APIs can innovate and scale faster. As part of this session, we will explore how to think of API with a product-first mindset so they they can become the core business drivers.