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Brian
Glaister
Director of Product
Axon
Brian Glaister is an executive product leader with a track record of creating over $600M in enterprise value across mission-driven industries, including healthcare, energy, and government. As Director of Product & Head of New Business Incubation at Axon, he spearheads the development of new businesses leveraging Axon’s core technology to expand beyond public safety. Previously, he founded and scaled Axon’s Justice vertical, growing ARR from zero to $25M and multi-year bookings to $100M, while advancing criminal justice reform globally.
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17 June 2025 11:15 - 12:00
Panel | Data-driven sales: Unleashing the power of product insights in a PLG era
In a product-led organization, data truly is the new sales currency. Join our expert panel as we delve into the transformative power of product usage data. We'll explore how leading companies are harnessing this wealth of information to identify high-potential leads, deeply understand customer behavior, and craft hyper-personalized sales interactions. Our panelists will discuss the cutting-edge tools and techniques that empower sales teams to become strategic advisors, leveraging product insights to drive customer success and accelerate revenue growth. Expect a dynamic conversation covering: - Identifying and prioritizing key product usage metrics. - Integrating product data with existing sales and marketing systems. - Empowering sales teams with actionable product insights. - Building a culture of data-driven decision-making in sales. - Real-world examples of successful product data implementation. This session is designed to provide practical takeaways and spark insightful discussions on how to transform your sales approach from reactive to proactive, powered by the intelligence of your product. Bring your questions and be ready to engage with the future of data-driven sales in a PLG world