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Chetna
Gupta
Senior Director of Product
Albertsons Companies
Chetna Gupta is a Product and Technology leader with over a decade of experience in building large-scale, greenfield products. As the Sr. Director of Product for Nutrition Tech and Personalization at Albertsons, she leads innovations in digital health and wellness. Previously, at Amazon, she played a pivotal role in Alexa’s multilingual expansion and international retail growth. Chetna thrives in ambiguity, solving complex challenges with a fail-fast, customer-first mindset. Passionate about scaling products globally, she excels in bringing together stakeholders, technology, and execution. With a track record of launching impactful solutions, she is committed to driving product excellence.
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18 June 2025 10:15 - 11:00
Panel | Zero to one: Strategies for initial launch success
The journey from a nascent idea to a successful product launch is fraught with challenges and opportunities. In this dynamic panel discussion, we'll delve into the crucial strategies for achieving that critical 'zero to one' moment. Our expert panelists, each with unique experiences in bringing innovative products to market, will share their insights on navigating the complexities of initial launch success. We'll explore key topics such as: - Validating the Initial Idea: How do you know you're building something people truly need? What are the most effective validation techniques? - Building a Minimum Viable Product (MVP): What are the essential features to include? - Go-to-Market Strategies for Early Stage Products: How do you reach your target audience with limited resources? - What are the most effective early marketing and sales tactics? - Building Early Momentum and Gathering User Feedback: How do you create initial excitement and gather valuable feedback for iteration? - Overcoming Common Launch Challenges: What are the biggest pitfalls to avoid, and how do you pivot when things don't go as planned? - The importance of Community building during early stages.