In a product-led organization, data truly is the new sales currency. Join our expert panel as we delve into the transformative power of product usage data. We'll explore how leading companies are harnessing this wealth of information to identify high-potential leads, deeply understand customer behavior, and craft hyper-personalized sales interactions. Our panelists will discuss the cutting-edge tools and techniques that empower sales teams to become strategic advisors, leveraging product insights to drive customer success and accelerate revenue growth. Expect a dynamic conversation covering: - Identifying and prioritizing key product usage metrics. - Integrating product data with existing sales and marketing systems. - Empowering sales teams with actionable product insights. - Building a culture of data-driven decision-making in sales. - Real-world examples of successful product data implementation. This session is designed to provide practical takeaways and spark insightful discussions on how to transform your sales approach from reactive to proactive, powered by the intelligence of your product. Bring your questions and be ready to engage with the future of data-driven sales in a PLG world

In the competitive world of product-led growth, first impressions are everything. This keynote will explore the critical importance of frictionless onboarding in capturing user attention, driving early engagement, and setting the stage for long-term product adoption. We'll delve into: - Understanding User Needs and Motivations: Conducting thorough user research to identify key pain points, expectations, and desired outcomes during the onboarding process. - Designing Intuitive User Flows: Creating clear, concise, and visually appealing onboarding flows that guide users effortlessly towards value realization. - Minimizing Cognitive Load: Streamlining information, reducing unnecessary steps, and providing contextual guidance to avoid overwhelming users during onboarding. - Personalization and Customization: Tailoring the onboarding experience to individual user needs and preferences, increasing relevance and engagement. - Leveraging In-Product Guidance: Utilizing tooltips, interactive walkthroughs, and contextual help to provide timely support and empower users to explore the product independently. - Measuring Onboarding Effectiveness: Tracking key metrics such as time-to-value, activation rates, and feature adoption to identify areas for optimization and continuous improvement.