Product-Led Growth (PLG) lives or dies on how fast users reach value, how often they come back, and how clearly those actions signal expansion potential. Enter agentic products—software that observes, decides, and acts for the user. In this keynote, Amazon & Microsoft vet Elio Damaggio shows how embedding autonomous AI agents inside your app can: - Collapse onboarding from weeks to hours, converting lurkers into weekly active champions. - Surface real-time, high-intent product-qualified leads every time an agent ships a fix or runs a report. - Bake viral loops into shareable outputs—legal memos, auto-merged pull requests, one-click reorders—that spread your brand without extra marketing spend. Let us look at a couple of examples (developer tooling, retail ops, legal tech) where we update the usual Instrument → Act → Iterate playbook, you’ll leave knowing exactly where to deploy your first agent to move your metrics. Ship one agent MVP and watch your PLG fly-wheel spin faster—autonomously.