Navigating the delicate balance between maintaining customer satisfaction and achieving revenue growth is a constant challenge for SaaS companies. At Doodle, we faced this critical juncture as we embarked on a transformative journey from a free ads-supported platform to a freemium SaaS offering. Guided by a rigorous framework of experimentation, data-driven insights, and cross-functional collaboration, we are successfully transforming Doodle into a customer-centric SaaS product, while simultaneously propelling our growth trajectory. Join us as we delve into this pivotal shift, uncovering the strategies and tactics that empowered us to transform Doodle into a thriving SaaS business without compromising the value our customers adore. Discover how we have embraced experimentation to refine our value proposition, leveraged data to optimize our pricing structure, and fostered a culture of collaboration to align our efforts across all teams.

Join us for an exclusive opportunity to engage in interactive roundtable discussions. One of our expert speakers will lead each discussion giving you a chance to deep dive into your chosen topic with our star-studded lineup and your fellow attendees. Discover fresh insights, explore best practices, and forge valuable connections with peers who share your passion for driving innovation and growth. In these highly structured sessions, you'll have the chance to tackle your most pressing challenges head-on, celebrate recent successes, and engage in dynamic conversations with like-minded product leaders. Discussion topics include: - Career progression in PLG - Product analytics tools - Finding product market & more