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Hannah
Pickering
Director, Product Marketing
Centivo
A journalism graduate from the University of Washington, Hannah transported her love for storytelling into Product Marketing. She’s spent the last 6 years transforming complex technology, financial, and healthcare products into compelling customer experiences — most recently as the Director of Product Marketing at Centivo. When not at her desk, she can be found perfecting the perfect latte, reading, or running.
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18 June 2025 09:45 - 10:15
Bridging the Gap: Aligning Product and Marketing for Strategic Growth
In today’s product-led world, alignment between product management and product marketing is no longer optional—it’s essential. But with differing KPIs, communication gaps, and competing priorities, how can these two critical functions truly work as one?