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Leslie
Grandy
Author & Lead Executive in Residence
University of Washington Foster School of Business, Executive Education
Leslie Grandy is a global, first-to-market product executive, startup advisor, and award-winning author with over 25 years of experience innovating and delivering game-changing products in publicly traded Fortune 500 companies, including T-Mobile, Apple, Best Buy, and Amazon. She co-authored a patent for the first video subscription service in the early 2000s—well before Netflix or Hulu—and launched the first Android phone while serving as a VP of Product at T-Mobile. Leslie advises startups and consults with large publicly traded companies through her firm, The Product Guild. She is also the Lead Executive in Residence for the Product Management Leadership Accelerator, a program she co-created with the University of Washington Foster School of Business Executive Education team. Her book, Creative Velocity: Propelling Breakthrough Ideas in the Age of Generative AI, was released by Wiley in May 2025.
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18 June 2025 12:00 - 12:45
Workshop: What could go wrong? A product leader’s guide to AI-powered premortems
Most product failures happen because teams underestimate risk, navigate around stakeholder objections, miss second-order consequences, or commit too early to a narrow framing of the problem. Premortems reverse this dynamic. Instead of asking why a project might succeed, teams imagine that the initiative has already failed and work backward to uncover the causes. Long before modern product teams existed, Stoic thinkers practiced the premeditation of evils, mentally rehearsing what could go wrong so they could make better decisions in the present. Today, organizations that are willing to imagine that a project has already failed and work backward to uncover the causes, increase their odds of success. Instead of waiting for a retrospective to evaluate a plan in hindsight, agile teams should be running pre-mortems to anticipate risks and create plans to mitigate them should they become real. In this session, I will show how to combine this proven decision technique with generative AI to dramatically expand the range of risks a team can surface. Attendees will learn how AI can help expand their field of vision to see vulnerabilities, explore what happens when assumptions are flipped, and identify hidden biases that might undermine success. Product leaders will leave with a practical framework, and a reusable worksheet, for running high-impact premortems using GenAI—helping teams anticipate failure, strengthen strategy, and fortify product plans.