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Mark
Miller
Product Leader, Recently Amazon
Amazon
Mark Miller was, until November, General Manager and Head of Product for Business Prime at Amazon, where he scaled the program to millions of users across ten countries. His team owned the Business Prime product and growth tooling, driving customer acquisition, expansion, and retention. His expertise includes monetization, pricing & plan design, and in-product and marketing engagement across the lifecycle. Mark joined Amazon in 2017, previously serving as Head of Pricing and Selection for Amazon UK and leading Alliances for Amazon Business in Europe. Prior to Amazon, he was a Principal at Bain & Company, where he spent a decade advising B2B clients across the UK, Europe, and South Africa. He holds an MBA from INSEAD and a PhD from the University of Cambridge.
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17 June 2025 15:30 - 16:00
The retention crisis - Turning activated users into loyal, lifetime product advocates
For senior product leaders, the focus must shift from chasing vanity metrics like new sign-ups to mastering long-term, profitable retention. In the current market, the cost of acquisition is rising, making product churn the single biggest killer of sustainable growth. An activated user is only a starting point; the real product strategy lies in designing an experience that builds habits, drives deep engagement, and fosters undying loyalty. This session offers a deep dive into advanced retention frameworks and behavioral science principles that move beyond basic in-app messaging. We will explore how to identify and influence the moments in the user journey that dictate whether a customer becomes a loyal advocate or a silent churn risk.