Most product teams ship features, but the most successful platforms build flywheels. In large-scale marketplaces, growth does not come from individual product launches - it comes from systems that continuously reinforce supply, trust, and demand. In this talk, Neetika will share lessons from building marketplace products across retail and travel platforms, and how product teams can shift from feature roadmaps to growth flywheels. Attendees will explore how successful platforms design product experiences that activate supply, build trust, and create self-reinforcing growth loops that scale ecosystems rather than just products. Key Takeaways: - Why Features Don’t Scale Platforms Feature-centric roadmaps often create fragmented user experiences - What builds Marketplace Flywheel for successful marketplace - Designing Product Systems for Ecosystem Growth