Chief Product Officer
Optimizely
Rupali is a seasoned product executive with over 20 years of experience driving growth at the intersection of data, leadership, and innovation. Currently a leader at Optimizely, she has a proven track record of scaling high-growth businesses, including pivotal roles at Microsoft and Qualtrics.
Rupali is a leading voice on the AI-driven transformation of the product lifecycle. She focuses on how Generative AI serves as a force multiplier for teams—compressing discovery cycles and scaling decision-making to deliver superior customer outcomes. Known for her strategic rigor and "win-first" mindset, she specializes in translating complex market landscapes into actionable product visions that build lasting B2B SaaS businesses.