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Tony
Smith
Sr. UX Designer – F3 Grocery Shopping Experience
Amazon
Tony Smith is a seasoned Product Design leader and Creative Director with over 20 years of experience shaping digital experiences for global brands. Driven by what he calls a "furious curiosity," Tony specializes in bridging the gap between high-level creative strategy and hands-on execution. His career is defined by a relentless drive to solve complex user problems through intuitive, data-driven design and judgment. Throughout his tenure, Tony has built a reputation for leading cross-functional product teams to deliver high-impact digital solutions. His portfolio includes work for major media and lifestyle brands, including Hallmark Movies Now, where he spearheaded critical CMS and feature redesigns. As a speaker, Tony offers deep insights into the evolution of UX/UI, the importance of "failing fast" to innovate, and how to maintain design integrity while scaling products for millions of users.
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17 June 2025 11:15 - 12:00
Panel: Discovery that actually works - balancing data, customer signals and your intuition
Every product leader knows the "ideal" discovery process—but few have the luxury of following it to the letter. In a world of tightening budgets, compressed timelines, and "data fatigue," how do senior leaders separate true insights from the noise? This session moves beyond the frameworks to discuss the high-stakes reality of product discovery. We’ll explore the friction between what the dashboards say, what the customers ask for, and what your gut tells you is the right move for the business. Join a panel of seasoned product veterans as they share candid stories of discovery wins, "fail-fast" moments that actually hurt, and how they balance the triad of evidence, empathy, and experience to make the big calls.