In a product-led organization, data truly is the new sales currency. Join our expert panel as we delve into the transformative power of product usage data. We'll explore how leading companies are harnessing this wealth of information to identify high-potential leads, deeply understand customer behavior, and craft hyper-personalized sales interactions. Our panelists will discuss the cutting-edge tools and techniques that empower sales teams to become strategic advisors, leveraging product insights to drive customer success and accelerate revenue growth. Expect a dynamic conversation covering: - Identifying and prioritizing key product usage metrics. - Integrating product data with existing sales and marketing systems. - Empowering sales teams with actionable product insights. - Building a culture of data-driven decision-making in sales. - Real-world examples of successful product data implementation. This session is designed to provide practical takeaways and spark insightful discussions on how to transform your sales approach from reactive to proactive, powered by the intelligence of your product. Bring your questions and be ready to engage with the future of data-driven sales in a PLG world

User-centered design is essential—but is it enough? The most successful products don’t just meet individual user needs; they seamlessly integrate into the broader ecosystem of partners, platforms, and industry trends. To build truly impactful products, teams must think beyond the user and consider the environment in which their product operates. In this keynote, we’ll explore how to: - Explore how to design products that are both user-centric and ecosystem-aware. - Discuss leveraging network effects. - Discuss building for interoperability. - Building strategic partnerships. - Key principles for ensuring long-term product viability and growth.