As deep technologies like quantum computing move from research labs to real-world applications, product leaders face a critical challenge: how do we bridge the gap between cutting-edge innovation and practical, user-centric solutions? Traditional product frameworks often fall short in the face of such complex advancements, requiring a fresh approach to product thinking. In this keynote, we’ll explore how to: - Applying product principles to deep tech - Identifying market needs and opportunities - Differentiating deep tech innovations from existing solutions - Aligning user needs with emerging capabilities - Bridging the gap between technical potential and practical use cases - Ensuring usability and adoption in early-stage technologies - Navigating commercialization challenges Overcoming barriers to market entry for deep tech Securing funding, partnerships, and regulatory approvals Building sustainable business models for emerging technologies