Amanda is a product and design leader with deep experience leading teams, shaping strategy, and delivering customer-centred digital products at enterprise scale. With a background spanning design, product management, and leadership, she has led complex transformation programs across the full product lifecycle, combining user insight, data, and commercial thinking to achieve measurable outcomes. As Director of Product & Design (UX) at TAFE NSW, Amanda leads multidisciplinary teams to improve digital experiences for millions of users. She has driven growth through conversion optimisation, built scalable design systems, reduced operational costs, and fostered high-performing teams and cross-functional collaboration. Passionate about developing people as much as products, Amanda coaches and mentors leaders while creating environments where teams can thrive and deliver meaningful impact.