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Andrew
Hatfield
Vice President of Product Marketing
Deepstar Strategic
Andrew Hatfield is a globally recognised product marketing and GTM strategist with over 29 years of experience driving growth across startups, enterprises, and government. He began his career as a developer and moved through engineering, sales, and architecture before landing in product marketing - giving him a rare 360° view of the B2B tech ecosystem. Known for his fanatical focus on the customer, Andrew has built over $1.64B in pipeline and delivered $196M in sales by aligning product, sales, and marketing around what buyers truly care about. He’s the Australian Ambassador for the Product Marketing Alliance, a global speaker, and host of The Buyer Led Growth Show. When he’s not growing revenue, he’s cooking over fire and sipping cocktails.
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29 October 2025 16:30 - 17:00
Interactive workshop: We need to talk - PMs, PMMs, and the art of getting on the same page
Successful product outcomes depend on more than great strategy; they rely on tight alignment between Product Management and Product Marketing. And let’s be honest... that alignment doesn’t always come easy. In this fast-paced, hands-on workshop, we’ll bring PMs and PMMs together to tackle the friction head-on. What to expect: 1. Kick off in groups made up of attendees from your original summit, sorted by company size and maturity, to list your biggest cross-team pain points 2. Join mixed PM/PMM tables to tackle those challenges and co-create practical solutions together With guided prompts and quick frameworks fueling energizing conversations, you’ll leave with actionable tools and fresh perspectives to strengthen collaboration and drive launch success.