Building an AI-enabled product is only part of the challenge. Bringing it to market means making its value clear, finding the right position, and shaping an offer customers can understand. In this keynote, Arsedian will draw on his experience launching data and machine-learning products to explore how product teams can approach positioning, packaging, and pricing. Using real-world examples, he’ll share considerations for turning technical capabilities into a compelling product proposition, with takeaways designed to apply across industries.