07 November 2024 09:45 - 10:30
Fireside chat: Driving successful product launches - Collaborative strategies for PMs & PMMs
This fireside chat discussion explores the collaboration between product managers and marketers in driving successful product launches. By sharing insights and best practices, the session focuses on bridging communication gaps, aligning objectives, and leveraging user-centric approaches. Attendees will gain valuable strategies for cohesive go-to-market planning, measurement, and optimization, along with real-world examples and lessons learned. This panel aims to empower product managers and marketers to enhance their collaboration and maximize the impact of product launches.