Courtney
Bain
Lead Product Manager
Cashrewards
Courtney is the Lead Product Manager for Retail Media at Cashrewards, where she has been the driving force behind bringing their retail media product to market in under one year. Transitioning from Product Marketing, she made her mark in 2021 as Cashrewards' first product marketing hire, spearheading the launch of their flagship partnership product with ANZ Bank. She subsequently elevated product marketing into a pivotal strategic function within the business. Before joining Australia's leading cashback program, she held positions in marketing, data, and digital for renowned brands such as HSBC, Shell, and Foxtel. Beyond her professional career, Courtney also shares her passion for fitness by teaching barre and pilates classes.
07 November 2024 09:45 - 10:30
Fireside chat: Driving successful product launches - Collaborative strategies for PMs & PMMs
This fireside chat discussion explores the collaboration between product managers and marketers in driving successful product launches. By sharing insights and best practices, the session focuses on bridging communication gaps, aligning objectives, and leveraging user-centric approaches. Attendees will gain valuable strategies for cohesive go-to-market planning, measurement, and optimization, along with real-world examples and lessons learned. This panel aims to empower product managers and marketers to enhance their collaboration and maximize the impact of product launches.