Ethan is a digital product leader with experience driving product strategy, customer experience, and innovation across leading media and sports organisations. He has a strong track record of building digital experiences that grow engagement, retention, and revenue by bringing together product, technology, data, design, and commercial teams. As Head of Product, Free News & Lifestyle at News Corp Australia, Ethan leads product vision and execution across a portfolio of major brands, including news.com.au, Kidspot, Escape, and Body+Soul. Previously, he led product initiatives at the National Rugby League, delivering innovative digital solutions and technology experiences across Australia’s sporting landscape. Passionate about emerging technologies and customer-focused innovation, Ethan brings a creative and strategic approach to building impactful digital products.