Gary
Anderson
Head of Product
Shaype
Gary is a product leader with over 10 years’ experience across the UK and Australian Financial Services and FinTech markets. His roles to date have covered both B2C and B2B SaaS propositions with his current role as Head of Product at the headless embedded finance platform, Shaype. Gary's early career started in customer experience at Barclays Bank UK which has driven his constant strive for identifying and deeply understanding the customer problem to be solved and how the products and services we build can always anchor back to that core understanding. Gary is passionate about embedding product strategy, new product development and design thinking with expertise spanning Mortgage products, Personal Loans, Savings and Transaction Accounts.
07 November 2024 09:45 - 10:30
Fireside chat: Driving successful product launches - Collaborative strategies for PMs & PMMs
This fireside chat discussion explores the collaboration between product managers and marketers in driving successful product launches. By sharing insights and best practices, the session focuses on bridging communication gaps, aligning objectives, and leveraging user-centric approaches. Attendees will gain valuable strategies for cohesive go-to-market planning, measurement, and optimization, along with real-world examples and lessons learned. This panel aims to empower product managers and marketers to enhance their collaboration and maximize the impact of product launches.