Herry
Wiputra
Chief Product Officer
hipages
Herry is currently the Chief Product Officer at hipages, an Australian technology company that simplifies home improvement for trusted tradies and homeowners. He is responsible to drive the product strategy and direction to enable future growth of hipages. Before he fell in love with Product, Herry’s role was mainly in the technology space for almost twenty years. He has an extensive experience in scaling product & engineering organisation through building a culture of empowerment and collaboration among the teams. He strives to create alignment between technology, product, marketing and sales within an organisation, and to help empower product teams with greater ownership and accountability in what they do. Herry has also previously held roles in other notable companies such as Campaign Monitor, REA Group, Aconex, SGI and Adacel.
06 November 2024 15:45 - 16:15
Scaling product organisation for growth
There are many ways to structure your team to deliver greater and faster value to your customers. Yet, more often than not, this actually goes backwards. As an organisation grows, everything becomes slower and the company loses momentum. One of the main reasons this is the case is because people are still adopting Frederick Winslow Taylor’s way of thinking: where managers do the thinking and the people on the ground do the ‘doing’. Almost every big corporate is structured in this way. The result is a huge silo-ed organisation, where everyone is pulling in different directions and management becomes the biggest bottleneck. In this talk, Herry will draw on lessons from Lean and Edward Deming’s way of thinking. He will focus on the key foundational block for building successful product development organisations: self-organising teams. Rather than creating more hierarchies, organisations should scale and transform by creating more self-organising teams. Herry will cover five different areas of focus in creating high-performing self-organising teams: Culture, People, Structure, Process and Architecture.