The rise of Product-Led Growth (PLG) has disrupted traditional business models and redefined customer acquisition and retention strategies. In this fireside chat you'll hear from two product industry veterans on how to lead organizations through product-led transformations. Kirsten will share strategies to take service-led and development-led organisations on this journey. Joydip will outline how critical leadership engagement, education and alignment is to making a successful shift to PLG, drawing from his own experiences when two years into a similar transformation, a radical change to leadership reorientated their journey.