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Julia
Markhadaeva
Head of Product
Canva
Julia is the Head of Product at Canva, where she leads the product vision and strategy for their suite of design and visual communication tools. A seasoned product leader, she brings deep experience from her previous roles at SoundCloud and WeTransfer, where she focused on building engaging user experiences and scaling product offerings. Julia is passionate about empowering creativity and democratizing design for everyone.
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28 October 2026 11:15 - 11:45
The new PM skill set: What matters now that AI does the rest
AI has taken over most of the work that used to fill a PM's calendar: writing specs, summarizing research, drafting release notes, chasing status updates. What's left is the part that was always supposed to matter most, and most PMs were never trained for it. Julia Markhadaeva shares how the PM skill set is being rewritten at Canva, and what she's telling her own team to double down on. This session covers: - Which traditional PM tasks AI has genuinely absorbed, and which ones only look automated - The skills rising in value now that execution is cheap: strategic judgment, critical evaluation of AI output, and - business acumen - How to build AI literacy without needing to become technical, and where that line actually sits for PMs What Canva's product team is doing differently in hiring, onboarding, and career development to reflect this shift - A practical starting point for PMs who want to reskill now rather than wait for their role to be redefined for them This is the session people quote in their next promotion cycle. Be in the room when it happens.