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Luke

Holmes

Director, Product Management

Mastercard

Luke Holmes is a loyalty and payments expert with over a decade of experience driving innovation across financial services, payments and loyalty. As a Loyalty Program Manager at Mastercard, he leads the development of customer-centric solutions, including the award-nominated “Pay with Rewards” program. A 2025 Loyalty Trailblazer recipient at the International Loyalty Awards, Luke is passionate about using data and design to deepen customer engagement and deliver meaningful value at scale.

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29 October 2025 15:45 - 16:30

Panel: The customer is the roadmap - Building user-led products through PM x PMM alignment

Great products aren’t built in silos - they're shaped by deep customer insight and cross-functional alignment. This joint panel between Product-Led and Product Marketing Summits explores how tight collaboration between Product Management (PM) and Product Marketing (PMM) turns user feedback into strategic direction. Join product and marketing leaders as they discuss real-world tactics for co-owning the roadmap, validating value propositions, and delivering products that resonate. Expect candid insights on shared metrics, go-to-market alignment, and the power of a truly user-led approach.