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Luke
Westlake
Product & Strategy Director
Experian
Luke Westlake is a multi-disciplinary product leader and technologist, with over 17 years of supporting a broad range of clients with consulting, data and software products. He currently leads product strategy for Experian’s procurement and tendering business and has previously led consulting and product teams for Experian’s data quality and marketing solutions. Luke has led the launch and growth of flagship enterprise software products across many Australian sectors, including tier 1 financial services, government, retail and not-for-profit. He excels at creating clarity in business decision making through deep understanding of markets and client needs. He is passionate about the art-of-the-possible with technology solutions.
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29 October 2025 11:15 - 11:45
Finding the balance of innovation in product-led growth
In the pursuit of product-led growth, innovation can be both a catalyst and a challenge. This session offers a high-level view of how Experian approaches innovation, sharing key learnings on aligning with customer needs, testing assumptions early, and applying innovation frameworks effectively. We'll explore how to avoid over-engineering processes, leverage the right tools, and enable leadership to drive meaningful outcomes—striking the right balance between agility, structure, and impact.