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Nicholas
Nelson
Digital Product Creative Director
Westpac
Nicholas is a Digital Product Creative Director redefining design as a strategic product function. With over 15 years of experience across the U.S., Brazil, and Australia, he’s led award-winning fintech, global tech, and large-scale transformation initiatives — including Westpac’s Iconic Simplicity framework, which helped make its app Australia’s #1 digital channel (Forrester 2023–2025, Good Design Award 2024). His work bridges creative direction, product design, and ethical AI, building design systems that turn complexity into clarity and technology into trust.
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29 October 2025 13:30 - 14:15
Panel | AI in the product loop: From analytics to action
As AI reshapes the product landscape, product managers are uniquely positioned to turn insights into impact. This panel explores how AI can close the loop between analytics and action - transforming data-driven observations into smarter decisions, faster iterations, and more personalised user experiences. Industry experts will discuss practical strategies for integrating AI into product workflows, balancing automation with human judgment, and redefining the role of the product manager in an intelligent, adaptive product ecosystem.