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Sara

McCormick

Director of Global Product Marketing

Culture Amp

Sara is a product marketing leader with extensive experience in fast-paced, award-winning global technology companies. With a diverse background spanning hyper-growth SaaS, enterprise, and agency environments, she excels at elevating product marketing functions, uniting teams, and leading strategic cross-functional initiatives. A data-driven, success-focused, and people-first leader, Sara is passionate about uncovering new opportunities to drive product growth, solve customer challenges, and bring innovative solutions to life.

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29 October 2025 15:45 - 16:30

Panel: The customer is the roadmap - Building user-led products through PM x PMM alignment

Great products aren’t built in silos - they're shaped by deep customer insight and cross-functional alignment. This joint panel between Product-Led and Product Marketing Summits explores how tight collaboration between Product Management (PM) and Product Marketing (PMM) turns user feedback into strategic direction. Join product and marketing leaders as they discuss real-world tactics for co-owning the roadmap, validating value propositions, and delivering products that resonate. Expect candid insights on shared metrics, go-to-market alignment, and the power of a truly user-led approach.