In a world obsessed with AI, this session brings the focus back to the human side of product and proposition development. Soraya will explore how AI can support efficiency and reduce routine work, while great product thinking still depends on human judgment, customer understanding, and the ability to identify meaningful problems worth solving. Using examples from her product leadership experience, she will share a practical, industry-agnostic perspective on how to build better products in an AI-enabled world. Key takeaways: - Why AI should be treated as an enabler, not the centre of product thinking - How strong product and proposition development still starts with human insight - The role of customer listening in identifying real problems to solve - Where human creativity and judgment remain critical in product innovation - How to balance AI capabilities with human-led decision-making in modern product practice