The challenge isn’t collecting data - it’s knowing which signals matter and turning them into confident, timely action. Product teams face hundreds of inputs - user behaviour, market shifts, internal KPIs—and the competitive edge comes from choosing the right ones to act on, and when. In this session, product leaders will share the frameworks and tools they use to cut through noise, set clear metrics, leverage experimentation, and validate ideas quickly. Attendees will gain practical lessons on scaling decision quality as organisations grow, aligning cross-functional teams around outcomes, and building resilient product strategies that accelerate growth.