Adrian is a strategic and execution-focused digital product executive with over 11 years of experience leading cross-functional teams across financial services, fintech, and startups, including global markets. He has a proven track record of delivering user-centered digital products, driving business transformation, and scaling enterprise platforms. Adrian's expertise spans digital strategy, product management, UX design, agile delivery, and AI-driven analytics. He is currently leading end-to-end product and design for Scotiabank’s Direct Investing, Wealth Management, and Retail advice digital platforms in Canada. Adrian is also fluent in Spanish and Japanese.