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Adrian
Haight
Head of Digital Product & Design - Trading, Investing, Advice
Mastercard
Adrian is a strategic and execution-focused digital product executive with over 11 years of experience leading cross-functional teams across financial services, fintech, and startups, including global markets. He has a proven track record of delivering user-centered digital products, driving business transformation, and scaling enterprise platforms. Adrian's expertise spans digital strategy, product management, UX design, agile delivery, and AI-driven analytics. He is currently leading end-to-end product and design for Scotiabank’s Direct Investing, Wealth Management, and Retail advice digital platforms in Canada. Adrian is also fluent in Spanish and Japanese.
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12 November 2025 11:15 - 12:15
Panel: Beyond the roadmap: How product leaders drive company strategy and growth
The role of the Product Leader has evolved dramatically from tactical execution to a pivotal strategic function. No longer confined to merely managing feature backlogs and release schedules, today's senior Product Leaders are increasingly expected to be true growth drivers and strategic partners at the executive table. This panel will explore how visionary Product Leaders transcend the traditional boundaries of roadmap management to actively shape, influence, and drive overarching company strategy and sustainable growth. We will delve into how CPOs and VPs of Product translate market insights into actionable business opportunities, align product vision with enterprise-level objectives, and leverage product-led approaches to unlock new revenue streams and secure competitive advantage. Join us to discover the frameworks, leadership principles, and critical shifts required for Product Leaders to move beyond the operational and truly become architects of their company's future success.