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Alain
DeSouza
Vice President, Product & GTM
JPMorgan Chase & Co.
Alain DeSouza is the VP of Commercialization at J.P. Morgan, where he is focused on bringing new J.P. Morgan products to Canada. Alain has spent nearly 20 years in payments spanning, mobile payments, digital wallets, acquiring as well as B2B & B2C payments. With a background in product, GTM and technology, Alain has delivered on growth for companies ranging from Fintechs to global banks. Prior to joining J.P. Morgan, Alain served as VP, Product & GTM at Clickatell where he brought new products to market and created new indirect channels. He also held leadership roles RBC, Scotiabank and BlackBerry.
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12 November 2025 10:15 - 10:45
Build a product-centric culture: Empower your entire org to be product-obsessed
Building a truly product-centric culture is the bedrock of long-term product success. This isn't just a buzzword; it's a strategic imperative for senior product leaders. This session equips you with advanced tools and proven strategies to cultivate an environment where product passion is infectious, user needs are paramount, and the relentless pursuit of exceptional experiences defines your organization's DNA. You'll discover how to empower every team member to champion the product, shifting mindsets from mere feature delivery to holistic experience creation. This isn't just about process; it's about people and purpose. By the end, you'll be armed with insights to transform your teams into cohesive units, inspired to innovate and redefine market demands.