Alice, an Associate Director of Product at HelloFresh, is a dynamic product leader known for her exceptional ability to build and nurture high-performing Product Management teams. She is passionate about fostering individual growth, promoting ownership, and cultivating strong cross-functional collaboration, particularly across key monetization and menu initiatives. Beyond team leadership, Alice plays a pivotal role in driving the strategic direction of HelloFresh's product portfolio, with a steadfast commitment to customer-centric innovation and long-term business expansion. Her expertise in partnering with senior leadership and various departments ensures the successful delivery of high-impact initiatives that solidify HelloFresh's position as a market leader in the Canadian meal kit space. Alice champions a data-driven approach, guiding product experimentation through A/B testing and insightful analytics to achieve both immediate and strategic objectives.