The age of simply integrating generative AI as a feature—the "co-pilot" phase—is over. A new, more profound transformation is underway: the rise of Agentic AI. For product leaders, this isn't about better search or smarter chat; it's about redesigning the workflow, the value chain, and the definition of a "complete" product. This keynote will cut through the hype to focus on the strategic implications of agents that can reason, plan, execute multi-step tasks, and self-correct—effectively taking on autonomous executive functions within a product ecosystem. We’ll explore the non-obvious challenges and opportunities: