This keynote explores the evolving landscape of Product-Led Growth (PLG) strategies tailored to complex products, such as enterprise software and B2B tools, where traditional sales-led approaches have dominated. Drawing from expert predictions and real-world implementations, it highlights challenges, innovative solutions, and emerging trends like AI integration to drive user acquisition, retention, and expansion through the product itself.The future of PLG in complex products lies in blending self-service with strategic support, powered by AI and data insights. By prioritizing user value and adaptability, companies can achieve scalable growth, lower acquisition costs, and foster organic expansion

Join us for an exclusive opportunity to engage in interactive roundtable discussions. One of our expert speakers will lead each discussion giving you a chance to deep dive into your chosen topic with our star-studded lineup and your fellow attendees. Discover fresh insights, explore best practices, and forge valuable connections with peers who share your passion for driving innovation and growth. In these highly structured sessions, you'll have the chance to tackle your most pressing challenges head-on, celebrate recent successes, and engage in dynamic conversations with like-minded product leaders. Discussion topics include: - Career progression in PLG - Product analytics tools - Finding product market - Leveraging AI in product development - Building effective product roadmaps