Acquisition is easy. Retention is everything. The real challenge in product today isn’t getting users in—, it’s building experiences, systems, and operating models that make them stay, return, and grow with your product over time. In an AI-accelerated world where features can be shipped faster than ever, the differentiator shifts to product discipline: understanding real user value, removing friction, and designing for sustained engagement—not one-time usage spikes. In this session, you will learn: - How to identify what actually drives long-term user retention (vs. short-term engagement) - Why faster shipping doesn’t automatically create better product outcomes - How leading teams design product systems that keep users coming back consistently