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Mina
Tawadrous
Associate Director, Product Management
SiriusXM
Mina leads Product in Platform Engineering at SiriusXM, where he spends most of his time on a question product leaders are now asking too: is all this AI actually helping? He works on developer productivity, experience, and AI measurement, and on giving every kind of builder, engineer or not, a safe road from idea to production. Before product management, he built games, a background that's left him allergic to internal tools nobody wants to open. He's spoken on "Assumptions as Code" and on how internal product management differs from its external counterpart, and he has a habit of bringing engineering rigor to the parts of product work that usually escape it. Based in Toronto, Mina is raising three kids, working through a graphic novel collection that keeps outgrowing its shelf, and maintaining an absurd yo-yo collection on the side.
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12 November 2026 13:30 - 14:00
The bottleneck moved: Measuring AI impact beyond the code
AI made coding faster, and most AI dashboards stop there, because coding is the part engineering already knew how to measure. But speed up a step that isn't the constraint and you don't go faster. The bottleneck just moves, into the product work nobody measures. So what's the PR throughput of your discovery process? The lead time of a decision? How long does a shipped bet take to tell you whether it worked? Drawing on years of measuring developer productivity and building company-wide AI impact reporting, mistakes included, this session brings engineering's measurement discipline to product work. You'll find your own bottleneck before you leave the room. In this session, you'll learn how to: - Measure discovery and decisions the way engineering measures delivery - Avoid the five most common traps in AI impact reporting - Build an AI impact story that earns investment, not just more licenses