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Samantha
Erlich
Senior Director of Product Management
EllisDon
Samantha is the Senior Director of Product Management at EllisDon. She is a pioneering product leader focused on leveraging AI to transform the construction industry. Her work involves extracting predictive insights from dark data and unstructured information, moving product development beyond traditional dashboards. With expertise in NLP and machine learning, [Speaker's Name] drives innovation by anticipating user needs, optimizing operations, and enhancing client experiences through AI-powered solutions.
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12 November 2025 14:45 - 15:15
At the Intersection of construction and product development: Building tools for the real world
Construction doesn’t iterate fast — but product teams can. Samantha Erlich, Senior Director of Product at EllisDon, shares how her team is transforming one of the world’s most complex industries through user-centric design, AI & Machine Learning, and a relentless focus on the field experience. By drawing parallels between jobsite chaos and digital complexity, she explores how design thinking, architectural clarity, and execution discipline come together in high-friction, high-stakes environments