AI has moved beyond experimentation. The challenge for product leaders is no longer deciding whether to use AI, but how to build products that deliver measurable value, earn customer trust, and scale sustainably. While many organizations are racing to launch AI-powered features, the biggest differentiator is execution. This session explores what it takes to move beyond the hype and build AI products that create lasting business impact. Discover the product strategies, operating principles, and leadership decisions that separate successful AI initiatives from expensive experiments. In this session, you'll learn how to: - Turn AI opportunities into products that solve real customer problems and drive measurable outcomes. - Balance speed, experimentation, and governance as you scale AI across your product portfolio. - Build the teams, processes, and product mindset needed to succeed in an AI-first world.