Sign In
Register

Partner with us

Register now

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Uxía
Fernández Rodríguez
Head of Product
Ex-Adaptavist
Uxia Fernandez Rodriguez is a product leader with over a decade of experience driving cross-functional teams to plan, build, and scale B2B/SaaS and marketplace products across various industries—from regulated compliance verticals like healthcare, clinical and information security to learning and development, platforms, analytics and project management. Formerly Head of Product at Adaptavist, Uxia led diverse product teams in delivering impactful solutions across industries, bringing products together under a unified strategic vision. Recognized for her thoughtful approach to product innovation, she is also a sought-after speaker on product-led growth, market alignment, and building products that genuinely resonate with users.
Button
13 November 2025 10:15 - 10:45
Product has fallen — The house of product crumbles
For years, "Product" was the crown jewel of the tech world, but the foundation is cracking. This session delivers a brutal, honest assessment of why the House of Product is crumbling. We’ll expose the fatal flaws: the addiction to vanity metrics, the substitution of true customer value with bureaucratic processes, and the descent into the mindless feature factory. Attendees will learn to recognize the clear signals of product decay and walk away with a radical roadmap—not for optimization, but for entirely rebuilding the discipline around genuine impact, meaningful strategy, and outcomes, not just output.