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Uxía
Fernández Rodríguez
Head of Product
Adaptavist
Uxia Fernandez Rodriguez is a product leader with over a decade of experience driving cross-functional teams to plan, build, and scale B2B/SaaS and marketplace products across various industries—from regulated compliance verticals like healthcare, clinical and information security to learning and development, platforms, analytics and project management. As Head of Product at Adaptavist, Uxia leads diverse product teams to deliver impactful solutions across sectors, integrating products into a cohesive strategy. Known for her strategic approach to product innovation, Uxia is also a frequent speaker on product-led strategies, market alignment, and building products that resonate deeply with users
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13 November 2025 10:15 - 10:45
Product has fallen — The house of product crumbles
For years, "Product" was the crown jewel of the tech world, but the foundation is cracking. This session delivers a brutal, honest assessment of why the House of Product is crumbling. We’ll expose the fatal flaws: the addiction to vanity metrics, the substitution of true customer value with bureaucratic processes, and the descent into the mindless feature factory. Attendees will learn to recognize the clear signals of product decay and walk away with a radical roadmap—not for optimization, but for entirely rebuilding the discipline around genuine impact, meaningful strategy, and outcomes, not just output.