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Uxía
Fernández Rodríguez
Head of Product
Adaptavist
Uxia Fernandez Rodriguez is a product leader with over a decade of experience driving cross-functional teams to plan, build, and scale B2B/SaaS and marketplace products across various industries—from regulated compliance verticals like healthcare, clinical and information security to learning and development, platforms, analytics and project management. As Head of Product at Adaptavist, Uxia leads diverse product teams to deliver impactful solutions across sectors, integrating products into a cohesive strategy. Known for her strategic approach to product innovation, Uxia is also a frequent speaker on product-led strategies, market alignment, and building products that resonate deeply with users
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12 November 2025 09:15 - 09:45
From process to framework: How to drive common language at all levels
This session is for product leaders who are ready to move past rigid processes and embrace adaptable frameworks. We'll explore how establishing a common language across all levels of your organization can unlock significant efficiencies, foster innovation, and ensure strategic alignment – from individual contributors to the executive suite. You'll discover practical strategies for identifying communication gaps, translating complex product concepts into universally understood terms, and implementing scalable frameworks that empower teams while maintaining cohesion. Learn how a shared vocabulary can streamline decision-making, accelerate product development, and ultimately, drive a more unified and effective product organization. Join us and transform your approach to product leadership through the power of common language and flexible frameworks.