Customers don't think in keywords or SKUs they think in goals, projects, and outcomes. As AI transforms commerce, product teams have an opportunity to move beyond traditional search and create discovery experiences that understand customer intent and guide better purchasing decisions. This keynote explores how semantic search, generative AI, and personalization are reshaping the customer journey, enabling businesses to deliver more intuitive, conversational shopping experiences. Through practical examples, attendees will learn how AI can connect customer intent with the right products, increasing engagement, conversion, and long-term value. For product leaders, this shift demands a new approach to product strategy one focused less on optimizing search and more on helping customers achieve their desired outcomes. Key takeaways: - Learn how AI-powered discovery is changing the customer journey. - Understand how semantic search and generative AI improve product discovery. - Explore how to design commerce experiences around customer intent rather than keywords. - Identify the capabilities needed to build AI-driven discovery experiences. - Discover the metrics that matter in the next generation of digital commerce.