Every product team is investing in AI. Very few can draw a straight line from that investment to revenue. This session cuts through the noise to examine what separates the companies generating real returns from those stuck in a cycle of demos, pilots, and disappointing outcomes. The speaker will share a practical framework for evaluating where AI creates genuine leverage in your product and where it is just expensive theatre. The session will cover how to align AI investment with the moments in your product that drive retention and expansion, how to measure impact beyond vanity metrics, and what the internal conversation with finance and leadership actually needs to look like. Attendees will leave with a clearer picture of which AI bets are worth making and how to make the case for them.